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Samsung works to draw iPhone users to its foldables even as Apple enters the market

Samsung is drawing more iPhone users to its foldables as Apple’s rumored entry threatens to reshape the market.

Samsung works to draw iPhone users to its foldables even as Apple enters the market
An attendee with a Samsung Galaxy Z Fold 8 smartphone at a Samsung Unpacked product launch event in London, UK, on Wednesday, July 22, 2026. Samsung Electronics Co. revamped its foldable phone lineup, introducing a new entertainment-focused model that will compete with Apple Inc. 's imminent entry into the market. Photographer: Chris Ratcliffe/Bloomberg via Getty Images

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Samsung is hoping to capitalize on renewed interest in foldable phones, luring customers just as Apple enters the market.

Globally, the share of iOS users switching to Samsung's latest Galaxy Z Fold8 series, in July, was 1.6 times that of the previous-generation Galaxy Z Fold7 and Flip7, a Samsung Electronics spokesperson told CNBC. Samsung pioneered the category with its . It added that Galaxy Z Fold8 shoppers were particularly drawn to its thin and light design and inner display for multitasking and viewing content, while Fold8 Ultra shoppers favored its expansive screen and additional working space without the need for a separate tablet.

Samsung has also been trying to make it easier for iPhone users to move between the two ecosystems.

The South Korean tech giant recently upgraded its released by Counterpoint Research in July.

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Reported by Jenny Lee · Syndicated via official news feed

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