Sep 10, 2026, 1:02 AM1 views

Heatwave changes what’s hot in India’s FMCG basket

Extreme heat creates new winners in India’s FMCG basket

By ET BureauLast Updated: Sep 10, 2026, 01:02:00 AM IST

Synopsis

Indian households faced increased summer expenses, affecting grocery budgets significantly. Chocolate and dairy consumption declined while hydration products saw higher demand. FMCG companies reported shifts in sales, with glucose and juices performing well. Peak-risk households showed a greater need for summer-adapted products. Brands must adapt portfolios to meet evolving consumer needs during extreme heat.

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